Mikael Näslund

CLIENT:

A collaboration between Storstockholms Lokaltrafik and the Stockholm Pride festival

AGENCY:

Saatchi & Saatchi

IDEA:

SL Pride 2011 campaign ”Our proudest bus ever” The idea is to enable Facebook users to upload their profile pictures on SL’s new double-decker buses – which are then color coded to a rainbow. We want everyone who can’t attend the parade to be able to participate and show their support.

SL will also broadcast the parade live in 360 degrees so that everyone can experience the parade from a distance.

Mentioned in media such as:

Ads of the World
Resume
Dagens Media
Aftonbladet
Lidingö Tidning
Creativity Online
Scaryideas
Goodbuzz

Results so far:

SL Pride – Over 80.000 unique visitors in 24 hours.
Over 5000 likes.
Over 35.000 uploaded pictures.

SLs-facebook-campaign-a-success

TEAM:

Petter Dixelius, copywriter
Gustav Egerstedt, art director
Erik Hiort af Ornäs, creative
Anders Ekman, creative
Mikael Näslund, Interactive Art Director
Tom Hedström & Hans Sydow, projektledare
Maria Lindskog Klasén, produktionsledare
Linn Johnsson, planner

Produktionsbolag: Dallas Sthlm
Projektledare på SL: Pernilla Sollander

CLIENT:

A collaboration between Storstockholms Lokaltrafik and the Stockholm Pride festival

AGENCY:

Saatchi & Saatchi

IDEA:

Make the SL Access card rainbow colored as the pride flag. And then apply the subway map into the design as a special Ltd edition access card for the Stockholm Pride festival 2011.

TEAM:

Erik Hiort af Ornäs
Anders Ekman
Mikael Näslund

CLIENT:

Toyota

AGENCY:

Saatchi & Saatchi

IDEA:

The basic idea is to let people know that the Toyota Hybrid is silent. Therefore, we made a print with only sign Language. The only language that one can get around with anywhere without making a sound. We hope that the spontaneous reaction is complete silence when you first can´t decipher the signs. This creates a curiosity that in return makes people want to know what the message is.

copy:

sv: ”Auris hybrid väldigt väldigt tyst i upp till femtio km i timmen”
eng: ”Auris hybrid very very quiet up to fifty miles per hour”

TEAM:

Adam Kerj, Copywriter,CD
Amalia Pitsiava, Copywriter
Charlotta Tibbelin, Production Manager
Emy Eriksson, Intern
Jonas Frank, Art director
Mikael Näslund, Interactiv Art Director