CLIENT:

A collaboration between Storstockholms Lokaltrafik and the Stockholm Pride festival

AGENCY:

Saatchi & Saatchi

IDEA:

SL Pride 2011 campaign ”Our proudest bus ever” The idea is to enable Facebook users to upload their profile pictures on SL’s new double-decker buses – which are then color coded to a rainbow. We want everyone who can’t attend the parade to be able to participate and show their support.

SL will also broadcast the parade live in 360 degrees so that everyone can experience the parade from a distance.

Mentioned in media such as:

Ads of the World
Resume
Dagens Media
Aftonbladet
Lidingö Tidning
Creativity Online
Scaryideas
Goodbuzz

Results so far:

SL Pride – Over 80.000 unique visitors And over 5000 likes in 24 hours. Over 35.000 uploaded pictures.

SLs-facebook-campaign-a-success

Nominated

Nominated for the Gyllene Hjulet in the category ”most creative solution”

TEAM:

Petter Dixelius, copywriter
Gustav Egerstedt, art director
Erik Hiort af Ornäs, creative
Anders Ekman, creative
Mikael Näslund, Interactive Art Director
Tom Hedström & Hans Sydow, projektledare
Maria Lindskog Klasén, produktionsledare
Linn Johnsson, planner

Produktionsbolag: Dallas Sthlm
Projektledare på SL: Pernilla Sollander

CLIENT:

A collaboration between Storstockholms Lokaltrafik and the Stockholm Pride festival

AGENCY:

Saatchi & Saatchi

IDEA:

Make the SL Access card rainbow colored as the pride flag. And then apply the subway map into the design as a special Ltd edition access card for the Stockholm Pride festival 2011.

TEAM:

Erik Hiort af Ornäs
Anders Ekman
Mikael Näslund

CLIENT:

SPP is one of the largest pension savings company in Sweden.

BRIEF:

Our brief was to deliver a strategy that would help SPP become top of mind in Sweden. They also asked for a better way to reach out and comunicate with a younger target group.

SOLUTION:

We found a solution on how SPP could stand out and differentiate themselves from all their competitors in a much better way than today, and also include a younger target group. We delivered a strategy and examples on how to implement this accross many different media plattforms.

RESPONSE:

We had amazing response from the agency Cloud Nine that mentored this module. And the response from SPP was so good that it’s now being discussed on how they can realize our solution.

For obvious reasons they have asked us to not publish anything.

TEAM:

Mikael Näslund / Project manager
Hampus Lemhag
Silje Lian

CREDIT:

Marika Philipson and Carl Tottie at Cloud Nine. And Lennart schultz at SPP

QUOTE:

”They challenged the brief in a very creative way and the result was so good that we don’t know what to do with it. If you employ any of these guys, let us know!”
- Lennart Schultz, Project Manager Market at SPP

”What this group managed to deliver for SPP was something really extraordinary. Why? They plowed deep into the actual problem and came up with a solution that was extremely smart, carefully prepared and finally executed and presented in a very professional manner. In my book – perfect.”
- Carl Tottie, Business Unit Director at Cloud Nine

SHOE RFID – BEHIND THE SCENES:

CLIENT:

Hyper Island / North Kingdom / WESC

BRIEF:

This school project was hosted by North Kingdom and the brief was to connect the brand WeSC to music and/or art with the goal of creating an impression so great that the receiver wants to be the first one to share the experience.

CONSEPT:

The basic idea is to put an RFID tag in a shoe. The user makes an active choice to connect their shoe to different social platforms. Tag readers can be placed and interact in different ways.

TEAM:

Hampus Lemhag / Project manager
Mikael Näslund
Anna Andersson
Bodil Gustafsson Fürst
Kris Bengtson
Pier Madonia

MUSIC:

Music: Franquenza Kohlenkeller Mix – Baldachi

CREDIT:

Big thanks to our mentor Thomas Larsson from B-Reel .and Daniel Ilic North Kingdom

QUOTE:

”Probably the best concept I’ve seen in four years hosting this module”
- Daniel Ilic, CD, North Kingdom

”If WeSC don’t buy it, I’ll start a brand and do it myself”
- Thomas Larsson, CD, B-Reel

LOVE THIS GUY !!!

CLIENT:

Hyper Island / Grow / Kenya

BRIEF:

This school project was hosted by Grow and the brief was to rebrand Kenya.

CONCEPT:

The basic idea is to run to the moon. Kenya is known for having the best long distance runners in the world. So we made a big event that Kenya should be the first country running to the moon. We made it by inviting approximately 9000 Kenyans for the event. And that made Kenya run to the moon in less then 5 hours. But we did not want to stop there. We therefore invited the whole world to participates in a similar race, but on their Smartphones. While you’re running you can compete with you friends you can also build teams and compete with them. But everybodys distance is added to reach the moon.

HOW IT WORKS:

First place you fingers on the footprints on the screen and wait for countdown. Then start tapping you fingers to start running. It’s al about how long you run not how fast you are. And you also have to keep the pace otherwise you will stumble and fall. Game over!

While you’re running you can see your speed and distance you have been running and how far it is left to the moon.

The remaining distance to the moon will not just be counting down based on your running but it will also adjust in realtime if someone else is also running.

When you are done running you can easily submit your distance and share your contribution on Facebook. And on your FB post you can show you pride and invite you friends to join the race. We also implemented some interesting fact about Kenya in the post.

FOR EX:

Did you know that Kenya have won 20 Olympic gold medals in long distance running ?

That’s not all the one who has submitted in total the longest distance and the one who submit the last distance that make the runners arrive to the moon will both be rewarded with: a superb trip for 4 people to Kenya.

TEAM:

Andreas Wahlqvist
Mikael Näslund
John Martinsson
Silje Lian
Por Wikorn
Richard Landérus

The installation:

Using Xbox Kinect you can control the arms of the bear. Depending on what axis (x,y,z) you move your arms you change a beat or a sound. One arm would be the beat and the other an ambient sound. The three parameters for each axis could be volume, speed, and variations of that particular sound.

The website:

On the website you can follow fotage recorded from the different locations. You can try on a collection of clothes on the actual people interacting with the installation in different cities. Drag and drop!

CLIENT:

Toyota

AGENCY:

Saatchi & Saatchi

IDEA:

The basic idea is to let people know that the Toyota Hybrid is silent. Therefore, we made a print with only sign Language. The only language that one can get around with anywhere without making a sound. We hope that the spontaneous reaction is complete silence when you first can´t decipher the signs. This creates a curiosity that in return makes people want to know what the message is.

copy:

sv: ”Auris hybrid väldigt väldigt tyst i upp till femtio km i timmen”
eng: ”Auris hybrid very very quiet up to fifty miles per hour”

TEAM:

Adam Kerj, Copywriter,CD
Amalia Pitsiava, Copywriter
Charlotta Tibbelin, Production Manager
Emy Eriksson, Intern
Jonas Frank, Art director
Mikael Näslund, Interactiv Art Director

Client:

Hyper Island / A Goodby, Silverstein & Partners San Francisco

Approach:

We all know that social situations can be stressful. Most of us have felt the panic of a small talk scenario at one time or another, and conversation skills aren’t something many of us have actually ever practiced.

Small talk requires confidence, and this requires preparation.

Concept:

Introducing a mobile application that gives you demographical trending reports by filtering specific categories such as age, occupation and location. Through parsing public data and sourcing API’s, the app is able to target topics of interest to a certain type of person, and give you relevant trend reports. This is useful in situations where you need or want to impress, or just have smarter small talk.

Team:

Andrea Johansson
Mikael Näslund
Nathaniel Kerksick
Klara Lindberg
Kris Bengtson

Hyper Island from Mikael Näslund on Vimeo.

WHAT THE INDUSTRY THINKS OF HYPER ISLAND:

”There is something that Hyper Island puts in its water. God knows what it is, but its graduates tend to have a fantastic attitude and
are able to hit the ground running”
–Derek Robson, Managing Partner, Goodby, Silverstein & Partners, San Francisco, USA

”Here in the UK Hyper Island is regarded as the pre-eminent breeding ground for top-class digital talent. A Hyper Island student is
practically guaranteed a job the moment they walk through the doors”
– Gavin Gordon Rogers, Executive Creative Director, Agency Republic, London, United Kingdom

“If you’re working at a top-tier, advertising or digital agency in the United States, you most likely know that our Swedish counterparts are consistently producing some of the best work out there. And what many of us hear is that Hyper Island is largely responsible. Our industry desperately needs more schools that specialize in creating & developing digital talent at the level and capacity of Hyper Island”
– Winston Binch, VP/Managing Director of Interactive, Crispin Porter + Bogusky, Denver, USA

”There are schools and programs where you study for years without getting somewhere. Theory with no reality. Hyper Island is the total opposite. It’s about doing. It’s about experiencing. It is about getting in touch with the truth at an early stage and meeting the industry. Theory in practice. And by so in the best possible way learning how things work. For me this pedagogic is very rare and also one of the most amusing forms of education. Just brilliant. Also, the atmosphere of the school, its down to earth humble approach, combined with top class learning skills makes the school truly amazing”
–Daniel Ilic, Creative Director, North Kingdom, Stockholm, Sweden

”Hyper Island have a solid understanding of the industry, a never-ending desire to improve and great skills with people. I am amazed
how the students grow through the education and when they end up at some of the best communication agencies in the world,
they actually deliver”
–Mattias Nyström, Great Works, Stockholm, Sweden

CREDIT:

The students involved in the making of ”Hyper Island in a Nutshell” was:
Martin Bergén – Production, copy and animation.
Sanna Wickman – Illustrator, concept and storyboard.
Viktor Wätterbäck – Concept and music.

Involved in the re-make of Hyper Island in a nutshell:
Nathaniel Kerksick – voiceover
Magnus Karlsen – Production