LOVE THIS GUY !!!
CLIENT:
Hyper Island / Grow / Kenya
BRIEF:
This school project was hosted by Grow and the brief was to rebrand Kenya.
CONCEPT:
The basic idea is to run to the moon. Kenya is known for having the best long distance runners in the world. So we made a big event that Kenya should be the first country running to the moon. We made it by inviting approximately 9000 Kenyans for the event. And that made Kenya run to the moon in less then 5 hours. But we did not want to stop there. We therefore invited the whole world to participates in a similar race, but on their Smartphones. While you’re running you can compete with you friends you can also build teams and compete with them. But everybodys distance is added to reach the moon.
HOW IT WORKS:
First place you fingers on the footprints on the screen and wait for countdown. Then start tapping you fingers to start running. It’s al about how long you run not how fast you are. And you also have to keep the pace otherwise you will stumble and fall. Game over!
While you’re running you can see your speed and distance you have been running and how far it is left to the moon.
The remaining distance to the moon will not just be counting down based on your running but it will also adjust in realtime if someone else is also running.
When you are done running you can easily submit your distance and share your contribution on Facebook. And on your FB post you can show you pride and invite you friends to join the race. We also implemented some interesting fact about Kenya in the post.
FOR EX:
Did you know that Kenya have won 20 Olympic gold medals in long distance running ?
That’s not all the one who has submitted in total the longest distance and the one who submit the last distance that make the runners arrive to the moon will both be rewarded with: a superb trip for 4 people to Kenya.
TEAM:
Andreas Wahlqvist
Mikael Näslund
John Martinsson
Silje Lian
Por Wikorn
Richard Landérus