CLIENT:
A collaboration between Storstockholms Lokaltrafik and the Stockholm Pride festival
AGENCY:
Saatchi & Saatchi
IDEA:
Make the SL Access card rainbow colored as the pride flag. And then apply the subway map into the design as a special Ltd edition access card for the Stockholm Pride festival 2011.
TEAM:
Erik Hiort af Ornäs
Anders Ekman
Mikael Näslund