CLIENT:
AGENCY:
Saatchi & Saatchi
IDEA:
The basic idea is to let people know that the Toyota Hybrid is silent. Therefore, we made a print with only sign Language. The only language that one can get around with anywhere without making a sound. We hope that the spontaneous reaction is complete silence when you first can´t decipher the signs. This creates a curiosity that in return makes people want to know what the message is.
copy:
sv: ”Auris hybrid väldigt väldigt tyst i upp till femtio km i timmen”
eng: ”Auris hybrid very very quiet up to fifty miles per hour”
TEAM:
Adam Kerj, Copywriter,CD
Amalia Pitsiava, Copywriter
Charlotta Tibbelin, Production Manager
Emy Eriksson, Intern
Jonas Frank, Art director
Mikael Näslund, Interactiv Art Director