SHOE RFID – BEHIND THE SCENES:
CLIENT:
Hyper Island / North Kingdom / WESC
BRIEF:
This school project was hosted by North Kingdom and the brief was to connect the brand WeSC to music and/or art with the goal of creating an impression so great that the receiver wants to be the first one to share the experience.
CONSEPT:
The basic idea is to put an RFID tag in a shoe. The user makes an active choice to connect their shoe to different social platforms. Tag readers can be placed and interact in different ways.
TEAM:
Hampus Lemhag / Project manager
Mikael Näslund
Anna Andersson
Bodil Gustafsson Fürst
Kris Bengtson
Pier Madonia
MUSIC:
Music: Franquenza Kohlenkeller Mix – Baldachi
CREDIT:
Big thanks to our mentor Thomas Larsson from B-Reel .and Daniel Ilic North Kingdom
QUOTE:
”Probably the best concept I’ve seen in four years hosting this module”
- Daniel Ilic, CD, North Kingdom
”If WeSC don’t buy it, I’ll start a brand and do it myself”
- Thomas Larsson, CD, B-Reel